Signature Collections

Be Seen

Where vibrant, retired reflective safety jackets meet salvaged black seat belts, revealing a bold combination of fusion and transformation.

Through the Be Seen collection, we celebrate the power of visibility and the stories of resilience woven into the materials we use. Each piece bears witness to the journey of retired multi-coloured reflective safety jackets and rescued black car seatbelts, repurposed to create a new story of fusion, transformation, and sustainability. These decommissioned jackets now shine with renewed purpose, turning signs of service and endurance into bold, wearable statements. This collection hopes to inspire to value what has been discarded, to embrace the beauty of materials that have truly lived, and to move through the world more consciously and sustainably

"We don't need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly."

- Anne Marie Bonneau

Bestseller for the collection

No Boundaries Quilted Backpack

Introducing the Jaggery No Boundaries Quilted Backpack from the Be Seen collection - a bold upcycled creation crafted from retired multicolored reflective safety jackets and rescued black car seatbelts. With its vibrant quilted panels and original reflective accents, this backpack delivers rugged durability, smart organization, and everyday versatility for city commutes, office days, or weekend getaways. Every stitch tells a story of resilience and renewal, turning road-worn materials into a powerful statement of visibility and sustainable style. Discover fashion with no boundaries, one Be Seen backpack at a time.

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Be Seen Hero Materials

Assorted Reflective Safety Jackets

The Be Seen collection explores the beauty in the aging, wear, and transformation of retired reflective safety jackets and rescued car seatbelts.

Be Seen Hero Materials

Assorted Reflective Safety Jackets

The Be Seen collection explores the beauty in the aging, wear, and transformation of retired reflective safety jackets and rescued car seatbelts.

Be Seen Hero Materials

Assorted Reflective Safety Jackets

The Be Seen collection explores the beauty in the aging, wear, and transformation of retired reflective safety jackets and rescued car seatbelts.

Transforming Waste to Value

Past-present comparison of retired safety jackets with their ecomodern avatars.

Before

After

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