Where vibrant, retired reflective safety jackets meet salvaged black seat belts, revealing a bold combination of fusion and transformation.
Through the Be Seen collection, we celebrate the power of visibility and the stories of resilience woven into the materials we use. Each piece bears witness to the journey of retired multi-coloured reflective safety jackets and rescued black car seatbelts, repurposed to create a new story of fusion, transformation, and sustainability. These decommissioned jackets now shine with renewed purpose, turning signs of service and endurance into bold, wearable statements. This collection hopes to inspire to value what has been discarded, to embrace the beauty of materials that have truly lived, and to move through the world more consciously and sustainably
"We don't need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly."


Bestseller for the collection
No Boundaries Quilted Backpack
Introducing the Jaggery No Boundaries Quilted Backpack from the Be Seen collection - a bold upcycled creation crafted from retired multicolored reflective safety jackets and rescued black car seatbelts. With its vibrant quilted panels and original reflective accents, this backpack delivers rugged durability, smart organization, and everyday versatility for city commutes, office days, or weekend getaways. Every stitch tells a story of resilience and renewal, turning road-worn materials into a powerful statement of visibility and sustainable style. Discover fashion with no boundaries, one Be Seen backpack at a time.
ShopPopular in Be Seen



Be Seen Hero Materials
Assorted Reflective Safety Jackets
The Be Seen collection explores the beauty in the aging, wear, and transformation of retired reflective safety jackets and rescued car seatbelts.
Be Seen Hero Materials
Assorted Reflective Safety Jackets
The Be Seen collection explores the beauty in the aging, wear, and transformation of retired reflective safety jackets and rescued car seatbelts.
Be Seen Hero Materials
Assorted Reflective Safety Jackets
The Be Seen collection explores the beauty in the aging, wear, and transformation of retired reflective safety jackets and rescued car seatbelts.
Transforming Waste to Value
Past-present comparison of retired safety jackets with their ecomodern avatars.

Before

After
FAQs
Have a question ? We are here to help.


How are your products made sustainable?
Our products are made sustainable through upcycling and repurposing materials, embracing circular economy principles, and supporting fair trade practices, ensuring minimal environmental impact and positive social change.
How are your products good for me?
Our products are ethically crafted, sustainable, and of high quality, providing you with unique low carbon footprint choices for your lifestyle needs. By supporting our cause you will reduce waste from entering our landfills and help create employment opportunities for the disadvantaged communities.
How do you calculate the environmental impact of your products?
We calculate our environmental impact through a comprehensive life cycle assessment, considering factors such as raw material sourcing, manufacturing processes, transportation, and end-of-life considerations, to measure carbon emissions, resource consumption, and waste generation.
How do you measure the social impact of your products?
We assess our social impact through a rigorous evaluation that encompasses various aspects, including the livelihoods and well-being of artisans, gender equality and empowerment, community development, and support for marginalized groups. We utilize impact measurement frameworks and collaborate with partners to gather data and track the positive social outcomes generated by our products.
Where can I find your products?
You can find our products on our website and select retail partners who share our commitment to sustainability and ethical practices.
I have a question, how can I contact you?
For any questions or inquiries, please reach out to our customer support team via email or through the contact form on our website, and we will be happy to assist you promptly.








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