Signature Collections

Punar Prayog

Kantha quilts, pattu drapes, black discarded army canvas, and black rescued seat belts harmonize in a collection that embraces renewal.

Introducing 'Punar Prayog,' a collection that reimagines the potential of industrial waste and traditional crafts. By blending salvaged car seat belts and ex-army canvas with the beauty of Indian crafts like kantha, pattu, ajrak, and kalamkari, these upcycled bags are not only unique but also promote sustainable practices and honor the rich cultural heritage of India. With 'Punar Prayog,' we aim to be agents for crafts revival while also making a positive impact on the environment and society. Let's join hands and make a difference, one upcycled craft bag at a time.

"The true India is not to be found in its few cities, but in its 700,000 villages. If the villages perish, India will perish too."

- Mahatma Gandhi, Indian Freedom Fighter and Father of Sustainability

Bestseller from Punar Prayog

Marlini Tote

Sophisticated and sustainable, the Marlini Tote is a perfect day bag given its size and weight, this shoulder or handbag can accommodate an iPad, along with your daily essentials. The bag has a zip across the top face for a tidy, secure finish and has 2 internal pockets, one with zip closure. Timeless with a modern edge for today's lifestyle. Take it with you to shopping, work, visiting friends and accomplish all your tasks at hand. This multi-use tote is small enough to carry everyday and big enough to take to an overnight trip.

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Punar Prayog Hero Materials

Delicate Indian crafts juxtaposed with industrial waste

The Punar Prayog collection is a vibrant fusion of sustainability and cultural heritage.

Punar Prayog Hero Materials

Delicate Indian crafts juxtaposed with industrial waste

We breathe new life into vintage and discarded textiles, especially kantha quilts and pattu drapes, giving them a fresh purpose and meaning.

Punar Prayog Hero Materials

Delicate Indian crafts juxtaposed with industrial waste

Each piece in this collection showcases the artistry of skilled artisans while championing circular fashion, creating a harmonious blend of tradition and innovation.

Punar Prayog Hero Materials

Delicate Indian crafts juxtaposed with industrial waste

Embrace the beauty of this unique collection, where style meets purpose and sustainability is the guiding thread.

Transforming Waste to Value

Past-present comparison of rescued belts with their ecomodern avatars.

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